Boundary Road Brewery

This project involved creating an entirely new brand of micro brews in New Zealand. The market was already saturated, so we employed the help of fellow New Zealanders to create our new line of beers, and to spread the word.


Additional work for Hyundai

This billboard prompted drivers to text "Speedtrap" to 70700. In return they received a Hyundai branded app that allowed them to see where speed traps were being set up, in real time. We did this in partnership with the app makers at trapster.com.

This interactive billboard for the 345 HP Genesis Coupe encouraged Times Square patrons to text in their favorite speeding excuses for the world to see. 

Below is a campaign that encouraged non-hybrid lovers to drive a better non-hybrid.

Street teams "cleaned the air" in Times Square while the TV spot played in the background.

Street teams "cleaned the air" in Times Square while the TV spot played in the background.


To help rebrand the NYNY Hotel & Casino, we developed the "Shut up and play" tagline and gave the lackluster hotel a bit of NYC attitude.


The Great New Zealand Science Project was a fully integrated campaign that encouraged New Zealanders to have their say on how science would shape the nation's future. 


This integrated campaign for Jacob's Creek wines allowed real wine drinkers to become the real wine critics.