SET FOR LAUNCH
Boundary Road Breweries
This project involved creating an entirely new brand of micro brews in New Zealand. The adult beverage market was already saturated, so we employed the help of fellow New Zealanders to create our new line of beers, and to spread the word.
The Hyundai Genesis coupe was a bold new player in the sport sector of the automotive industry. So we took to the streets to promote the next big player on them.
This interactive billboard for the 345 HP Genesis Coupe encouraged Times Square patrons to text in their favorite speeding excuses for the world to see.