BRANDING

 
 

DRKHRSE HELPS ESA HIGH SCHOOL DRAW ON ITS RICH LEGACY TO FIND ITS WAY FOWARD.

 

DRKHRSE produced this brand book as the culmination of an exhaustive refocusing of ESA's core values and image.  We whittled ESA's brand down to one key phrase: "Experience is everything." Using student surveys, focus groups, and interviews with alumni and teachers, the core values of the school became apparent. Trust, stewardship, individuality, and the value of "learning experiences" over rote memorization of disconnected "facts" were paramount. This rebranding enabled the school to secure funding that helped it become one of the top ranked private schools in the country. The full book is viewable on Issuu.      

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