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Boundary Road Breweries

This project involved creating an entirely new brand of micro brews in New Zealand. The adult beverage market was already saturated, so we employed the help of fellow New Zealanders to create our new line of beers, and to spread the word.


The Hyundai Genesis coupe was a bold new player in the sport sector of the automotive industry. So we took to the streets to promote the next big player on them.

This billboard prompted drivers to text "Speedtrap" to 70700. In return they received a Hyundai branded app that allowed them to see where speed traps were being set up, in real time. We did this in partnership with the app makers at trapster.com.

This interactive billboard for the 345 HP Genesis Coupe encouraged Times Square patrons to text in their favorite speeding excuses for the world to see. 

Below is a campaign that encouraged non-hybrid lovers to drive a better non-hybrid.Introducing the all-new Hyundai Tucson.

Street teams "cleaned the air" in Times Square while the TV spot played in the background.

Street teams "cleaned the air" in Times Square while the TV spot played in the background.

Working in tandem with Apple, we helped launch the Hyundai Equus. The first luxury car of its kind.

A slightly different strategy for launching the new Hyundai Tucson...


To help rebrand the NYNY Hotel & Casino, we developed the "Shut up and play" tagline and gave the lackluster hotel a bit of NYC attitude.


The Great New Zealand Science Project was a fully integrated campaign that encouraged New Zealanders to have their say on how science would shape the nation's future. 


This integrated campaign for Jacob's Creek wines allowed real wine drinkers to become the real wine critics. 

DRONE FILMMAKING

 
 

DRKHRSE PARTNERS WITH TEN ARQUITECTOS AND THE NYC MOMA TO CELEBRATE THE RENOWNED ARCHITECTURE FIRM’S 30TH ANNIVERSARY.

 

A sneak peak of our ongoing project documenting architect Enrique Norton’s firm, TEN Arquitectos’ recent projects, from the Mercedes House on Manhattan’s west side, to the BAM south tower in Brooklyn’s Fort Greene neighborhood, and many ongoing projects across Mexico. The final film will be shown at TEN’s 30th anniversary celebration at the Museum of Modern Art. 

As drone regulations become tighter in New York City this film could prove to show some of the last unregulated views of the rapidly changing skyline as the city experiences an architectural boom.

 
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SOCIAL MEDIA

 
 

DRKHRSE AND THE NYC ALLIANCE AGAINST SEXUAL ASSAULT DELIVERS SOCIAL MEDIA CAMPAIGN TO TACKLE SERIOUS ISSUES WITH SERIOUS GIFAGE.

 

How can we reach an audience weaned on the internet and well-versed on social media with a PSA campaign that isn't so "PSA?" We are working to provoke a dialogue around sexual assault among an audience for which the discussion of sex may be taboo and talk about rape or sexual assault is pretty much non-existent. We hit them with a campaign centered on positive imagery and featuring hashtags that can empower teens, like #MakeItKnown, #IAmAlliance, and #RespectIsBae. All communications are backed up with careful audience research and are adjusted with day-to-day campaign optimizations.

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BRANDING

 
 

DRKHRSE HELPS ESA HIGH SCHOOL DRAW ON ITS RICH LEGACY TO FIND ITS WAY FOWARD.

 

DRKHRSE produced this brand book as the culmination of an exhaustive refocusing of ESA's core values and image.  We whittled ESA's brand down to one key phrase: "Experience is everything." Using student surveys, focus groups, and interviews with alumni and teachers, the core values of the school became apparent. Trust, stewardship, individuality, and the value of "learning experiences" over rote memorization of disconnected "facts" were paramount. This rebranding enabled the school to secure funding that helped it become one of the top ranked private schools in the country. The full book is viewable on Issuu.      

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DOCUMENTARY FILM

 
 

WAVERIDER

 

Waverider is a feature length documentary film that the DRKHRSE founder and creative director wrote and co-produced. It tells the story of an unknown Fijian boatman who earned the right to compete against the best surfers in the world. The film (starring Idei Tokovo and Kelly Slater) has won numerous awards including "Best Film" at the New Zealand O'Neill Surf Film Festival. IMDB

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CONTENT CREATION

 
 

THE O.G. HAMBURGLAR

 

In an effort to bring some true love back to the McDonald's brand, we launched a series of short films to re-ignite the charisma and personality of the characters we grew up loving. This was an independent project that immediately generated earned media coverage from USA Today, People Magazine, Perez Hilton, Adweek, AdFreak, and Fast Company,and more.  The first episode gained over 30,000 views in the first nine hours. We are currently receiving submissions for the next plot line. 

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CREATIVE TECHNOLOGY

 
 

PIGEON WEARABLE TECHNOLOGIES

 

DRKHRSE is in process to place HD and VR cameras on the backs of racing pigeons. The birds (capable of flying 50 MPH for 500 miles) will then fly through the boroughs of NYC, offering a fresh perspective, and giving pigeon racers some awesome new racing tools. The "pigeon-pack" cameras were designed in a partnership with Sabri Farouki (partner at Farouki Farouki). The  bird backpacks (created via 3-D printing technology) weigh just two ounces and have HD camera, GPS and live-streaming capabilities.

In the near future, we hope to license this technology to companies who may see value in these wearables. 

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