“Experience is everything.”
The authentic experience of your audience connecting with your brand is what makes lasting impressions.
It’s not that zillion dollar super bowl spot with that really funny joke that no one remembers.
It’s that unique one on one connection that resonates with them for the rest of their lives and often just needs a little refreshing to get your audience, and even your employees to remember what made you great in the first place.
And of course spend zillions of dollars.