Everything we make is content.
Content entertains, enlightens, empowers, tells stories, is authentic, emotional, funny, smart, …
But it’s not an “ad”.
Whether it’s a brand hijack that one-ups a major fast food chain’s feeble attempt at reintroducing a cherished character indelibly engrained in Gen X’s collective psyche, a social media campaign that aims to change the way we talk about rape,
Or simply a story of man vs nature.
We make these things because they are real and stand on their own, not just fluffy whit floating on the back of a celebrity endorsement, with a dash of product features and some legal stuff taped on the end,
In a horizontal aspect ratio playing on a vertical screen as you just keep swiping by.